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3 ways to make your DRTV call to action work harder

leehilse@tigeropticsmedia.com (Lee Hilse) — Mon, 01 Aug 2022 12:04:57 GMT

These 3 top tips will improve your results

3 ways to make your DRTV call to action work harder

The call to action (CTA) is the single most important part of a DRTV advert as this is the time to get consumers to respond. At this point your DRTV advert should have provided enough information about the product or service you are selling, but how do you get the most out of the CTA?

Offer a unique deal

This idea is very often looked over when crafting a DRTV campaign. DRTV adverts work best when you offer the consumer something more than they can go out and find themselves on the high street. Consumers may already have an understanding and interest in a brand and all they need is a little bit EXTRA to convert them to respond. Brands can offer unique codes which will help with tracking the response and success of the campaign attribution. It’s also a great way to find out valuable information from consumers, do they respond more to a discount or added extras? Discounts are usually king though, especially with higher value products and services, as many consumers will already know the price of something that they are interested in and my well jump at a small discount.

Build the offer and make sure audio and visual response question work together

DRTV adverts can run the risk of not communicating the proposition correctly when you try and sell too much in a short amount of time. If you want a good response rate you need the offer to be clear. Do this by slowly building the offer in the CTA screen and then adding the way to actually respond to the brand.

One trick of making this clear and directing the consumer through the offer on your DRTV advert, is to make sure the voice over and on-screen graphics animate at the same time. The mind absorbs information easier if you trigger more senses and your consumers will respond more this way. Don’t show something visually when the VO is directing the viewer to something else. Less is definitely more in this regard. You need to give clear reasons to respond to a your DRTV advert.

Use the 1/3 rule

When you are deciding how to construct your DRTV advert you will have to make a decision how much time you spend showing the benefits of the product and how much time you spend selling the deal or offer and pushing for a response. We recommend using a 1/3 rule where one third of the time of the DRTV advert is used on CTA selling and response and two thirds on benefits. This is a fine balance, but remember the main point of a DRTV advert is to get a response. So you need to spend a substantial amount of time selling. Clients or brands can find this difficult to manage when they first try out DRTV as they want to spend as much time talking about the product or service.

5 top tips for a DRTV advert

leehilse@tigeropticsmedia.com (Lee Hilse) — Mon, 01 Aug 2022 12:04:55 GMT

These top tips will help your campaign work smarter

5 top tips for a DRTV advert

Why do some DRTV adverts work and why do some not gain any response? The offer needs to have the response triggers that make consumers want to find out more and hopefully purchase the product or service. These have been tested over 30 DRTV campaigns and are sure to give your DRTV advert the best chance or getting an increased response.

Call to action

When you look at the structure of a DRTV or direct response advert, the CTA or ‘call to action’ section is the most effective way to direct consumers to purchase your product or service. Different length DRTV adverts will require direct lengths of CTA but most of the time 2 CTAs will work with a 60 second TV spot. The first should be at the halfway mark and the spot should end with the final more detailed CTA. We recommend the 1/3 plan to get the most effective balance between explaining the benefits of the product or service and the harder sell in the CTA. So always make sure you spend one third of the runtime of the DRTV advert on the CTA.

Creating recognition through repetition

Although brand adverts focus on trying to create awareness for the brand, DRTV adverts can and should do the same thing. It’s not the primary purpose of a DRTV advert, that is to generate a response, but a good advert will always help your brand awareness. Repetition is one of the easiest ways to get something to stick in the minds of your viewers. In a 60 second DRTV commercial you should be seeing the name of the brand and/or the product at least 5 times. Thats almost once every 10 seconds. You want consumers to have no option but to remember the product you are selling.

Less is more when it comes to Voice Over

It’s very easy to have ‘wall to wall’ voice over to try and communicate as much info as possible for your brand in your DRTV advert. But how much information can a viewer actually absorb in 60 seconds? Or even more importantly how much will actually stick with them after the advert is over? To get a positive response rather sell 3 points well than 10 points poorly.

Forget the story, show me the product

Brand adverts will often have a story to drive the narrative, but DRTV is different. Don’t waste time and budget telling a story and worrying about continuity. Spend as much time showing the product and what it can do to improve the lives of the consumer. A DRTV advert wants a response, that’s its primary reason a brand will add it to their advertising strategy.

Tell me and show me

DRTV adverts need to have a clear offer to give it the best chance or getting a response. One of the most effective ways to do this is show and tell at the same time. When voice over matches what we are seeing, there is the greatest chance of the message being internalised. When these don’t match up the viewer has to decide to focus on the VO message or the visual message. Often in these instances neither will be remembered and unlikely to get a response.

What is DRTV?

leehilse@tigeropticsmedia.com (Lee Hilse) — Mon, 01 Aug 2022 12:04:53 GMT

What is the difference between DRTV and brand response?

What is DRTV?

There is a constant battle to get the attention of consumers and even more so to get the to respond to your offer. When it comes to video advertising, on TV or online, there is a constant battle between brand response and direct response tv advertising. Below we shine some light why we believe DRTV is worth adding to your advertising strategy. Basically it guarantees response!

Simply put DRTV or direct response television, is a tv advert that encourages the viewer to respond and take action directly to the company or brand promoting a product of service.

How long are DRTV adverts?

Traditionally DRTV adverts are split into two groups, short form being 2 minutes for less, and long form being anything longer than 2 minutes. The adverts will follow a specific format usually ending with a CTA or ‘call to action’ section where the viewer is asked to respond; either to call a telephone number, respond via text or go online to a specific website to purchase the offer. The most popular formats are 30, 60 90 and 120 second spots as these are the easiest to buy media or airtime for.

Why is DRTV so popular for clients?

One of the main attractions of DRTV is that you can create a direct link between the consumer and the brand or vendor without having to go through a traditional retailer. Consumers can respond by contacting a call centre or buy online and have the product or service delivered without the need of the product to be help or sold by a third party. This can dramatically bring down costs for a brand or vendor. Another is that a client will know after one week if the DRTV advert is working or not. If you are getting a response you are positively connecting with your target audience. Then it's time to optimise the media and possibly the advert itself.

DRTV campaigns are often only part of a multi-channel campaign to sell or promote a product or service by a brand. The reason DRTV is so popular is that it is incredibly easy to track and evaluate ROI. Because of this brands are very quick to judge the effectiveness of DRTV campaigns and their response, but when they work ,they can continue to provide a very cost effective means of selling that guarantees results.

Brand or DRTV?

When you sit down in front of the TV you are most commonly exposed to brand advertising. A glossy representation of what the client or brand wants you to feel towards them as a company. DRTV is different in that it tries to sell something specific , providing the viewer with information about the product or service and how it can benefit their lives. This allows the ability to track and measure engagement. Campaigns are then optimised to air the advert at the most effective times targeting specific audiences that respond and resonate with the product.

Where DRTV wins!

When a brand wants to sell a specific product, it often knows its target market and through accurate media buying, i.e what time of the day and which channels you advertise your DRTV advert on you can target audiences specifically and use your media spend most effectively. Once you have tested your DRTV advert across a few options you can optimise your media so you hit the places that work best. This maximises ROI! But remember that DRTV adverts don’t usually run at peak times when airtime is most expensive because customers won’t stop watching their favourite show to respond. They run at off peak times when airtime is cheaper!

How to record high-quality webcam recordings with multiple people

leehilse@tigeropticsmedia.com (Lee Hilse) — Mon, 01 Aug 2022 11:41:38 GMT

At Tiger Optics Media, our platform lets us record high-quality webcam recordings that can host 1-7 guests and record the footage in 4K resolution at 29.97 fps with lossless audio. Since the footage is recorded locally on each guest's device and uploaded to the cloud, our high-quality webcam recordings are unaffected by any drops in internet connection that may occur to one or more guests during the recording, particularly if they are abroad. Our platform is the clear choice for any discerning client who needs high-quality webcam recordings featuring either single or multiple people.

Tailored for your every need

Our platform and technology is not only designed to record a single-person interview but can also be leveraged for multiple people. During the high-quality webcam recordings that involve multiple people, there is a clear UI that displays each guest's video and audio feed, so that you can have a simple and efficient conversation that is conducted professionally.

Your colleagues can either be in attendance during the call, in which case you will have a live conversation, or if they are otherwise engaged they can record their segments at a later time. So if you need to record a virtual interview or conference that involves multiple people, we can record each guest's segments entirely individually, days or even weeks apart. This lets us simulate a live discussion even if there wasn't one, so that everyone's schedule remains uninterrupted.

Each guest can choose a time and place that works best for them and we can record their segments of the high-quality webcam recordings effortlessly and with the same professional standards expected from a live studio shoot.

Guaranteed quality

The high-quality webcam recordings we offer are guaranteed to maintain a high quality throughout the recording. Even with 7 guests, any bandwidth issues will not compromise the quality of the recording. Unlike other popular webcam recording platforms like Zoom or Microsoft Teams, which rely on a consistent internet speed for their high-quality webcam recordings and therefore can easily lose quality if more than 2 guests join the call, the high-quality webcam recordings that our platform provides records the footage locally, regardless of the amount of guests, and so is the best option for any high-quality webcam recordings you may require.

Risk free

Less hassle and better results than with leading webcam recording platforms

With 7 guests, there is always a risk of the unforeseeable. Something may go awry either during your or one of your colleague's device during the high-quality webcam recordings. A computer may crash or suddenly reload, temporarily removing a guest from the call. With other platforms, you'll have to start the recording again. That won't be a problem with our platform, since the footage is continuously backed up by uploading it to the cloud in real-time. All they'll have to do is rejoin the call, and we can resume the high-quality webcam recordings as normal, with minimal delay. Even if a guest's internet speed drops and their feed appears low-res during the recordings, their local footage will still be in 4K and the final product will still be the high-quality webcam recordings our platform provides.

What is the best equipment for high-quality webcam recordings?

leehilse@tigeropticsmedia.com (Lee Hilse) — Mon, 25 Jul 2022 15:25:23 GMT

Whilst our platform and technology lets you record high-quality webcam recordings in 4K resolution by recording the footage locally on your device and uploading it to the cloud to access later, there is some equipment we recommend to further the quality of your videos and ensure they are of the highest possible quality.

Logitech Brio 4K webcam

The majority of computing devices have webcams that fail to record footage above a maximum of 1080p, even at the higher price ranges. More often than not, footage recorded on a webcam can be blurred, grainy, and pixelated. In other words, unprofessional and unusable. However, if you use what we recommend, you can learn about the Logitech Brio 4K webcam that lets you record high-quality webcam recordings quickly and effectively.

4K ultra HD recording

The Logitech Brio 4K webcam records in 4K ultra HD at 30 fps, giving your high-quality webcam recordings a resolution identical to a live production shoot in a fraction of the time. Why use other platforms such as Zoom that record over the internet or waste unnecessary expense, time and team coordination with a studio shoot when the Logitech Brio 4K webcam lets you record high-quality webcam recordings anywhere and anytime you want with no difference in picture quality and entirely remotely?

High dynamic range

With RightLight3, the Logitech Brio 4K webcam has full HDR support. Whether you're recording in bright sunlight or at night, you won't have to worry about your lighting conditions or a risk of high contrast since the high dynamic range technology will auto-adjust the picture to make you look your very best during the high-quality webcam recordings.

Fully customisable functions

Using the accompanying Logitech app, we can manually adjust the webcam's functions to make sure we record the best footage possible, including adjustments to the exposure, field of view, zoom, and focus. Your high-quality webcam recordings will be specially tailored to your individual requirements to get the precise footage that you're looking for.

Razer Seiren Mini microphone

Most devices include a built-in microphone that are incapable of capturing sound above 20kHz, and are unable to eliminate any unwanted or sudden background noises. This can make your recorded audio sound distorted or unclear. However, with the Razer Seiren stereo microphone, you can ensure that your high-quality webcam recordings sound like they were recorded in a studio booth, with features that include high-quality audio capture and crystal-clear voice balancing.

16-bit audio at 48kHz

For your high-quality webcam recordings, well-optimised sound is just as important as a clear picture, and the Razer Seiren Mini can offer studio-quality audio capture that sounds crisp and is accurate to the unique qualities of your voice. The microphone can capture audio at 44.1kHz to 48kHz, making it suitable for video recording.

14mm condenser capsule

With its 14mm condenser capsule, the Razer Seiren Mini is perfect for consistent vocal clarity during high-quality webcam recordings. Its flat frequency response means that plosive sounds will not cause a sudden audio spike as is the case with most microphones, and the condenser will ensure that the fluctuating pitch of your voice will be entirely balanced during the recording.

Reduced background noise

The Razer Seiren Mini has ambient noise reduction, so any unwanted sounds during recording are significantly minimised. This is achieved with its supercardoid polar pattern, which lends the microphone a directional sound field that is designed to capture your voice and filter out any undue background noise. The microphone also has built-in shock reduction, so any sudden knocks to your recording station will be dampened, giving your high-quality webcam recordings a consistent and professional-sounding audio feed.

Raleno LED video light

When recording a video, lighting is crucial in adding a great look to your high-quality webcam recordings. In most cases, natural light is ineffective in accurately illuminating your recording environment, and an in-proportionate correction with artificial light can create a poor contrast that makes the footage look amateurish. By using the Raleno LED video light, these issues will no longer be a concern and your high-quality webcam recordings will look like you've got a professional film crew right there with you.

192 LED panel light

Your high-quality webcam recordings will look softer and more natural with the Raleno LED video light panel. The panel has 192 light beads that reduce glare and project a strong light that helps achieve a faithful shot of your environment.

High CRI percentage

The Raleno LED video light has over 95% CRI (colour rendering index), meaning that your videos will have subtle variations in colour tone that match your environment exactly. Moreover, the brightness and temperature of the light can be adjusted from 3200K (warm) to 5600K (cold), so you can fine-tune the light to reach your exact specifications for your high-quality webcam recordings.

Practical and durable

Unlike other video lights, the Raleno LED video light is designed around easy and practical usage. It is lightweight, durable, and has a long-lasting battery life. The built-in LCD display has simple navigation and it comes with a multitude of supplementary equipment, including a mount, storage bag, and DC adaptors.

The Bottom Line

The three pieces of equipment summarised above are some of the best peripherals for enhancing the professionalism of your high-quality webcam recordings. With the Logitech Brio, your high-quality webcam recordings will be visually indistinguishable from a live studio production, while the Razer Seiren Mini stereo microphone will eliminate any unwanted background noise while amplifying and balancing your voice. For professional flair, the Raleno LED video light will add a natural hue to your recording setup in order to reach the fullest potential of your high-quality webcam recordings.

What are the benefits of high-quality webcam recordings?

leehilse@tigeropticsmedia.com (Lee Hilse) — Wed, 20 Jul 2022 10:56:55 GMT

With our high-quality webcam recordings, you can expect a studio-level recording that has 4K resolution and 48kHz lossless audio captured entirely remotely. Ideal for recording conferences, interviews, and promotional corporate videos, our high-quality webcam recordings are guaranteed to give you the best possible look for your projects while being sensitive to your time and budget.

Why record remote high-quality webcam recordings over live studio recordings?

High-quality webcam recordings are beneficial if you want to record a large-scale video with studio-level picture and sound with no fuss. Instead of worrying about any schedule conflicts from an in-house production shoot, you could spend your time and budget elsewhere and achieve the same result, making them the perfect choice if you're short on time or on a business trip and need high-quality webcam recordings that look like they've been shot on the latest video cameras.

Four beneficial features of high-quality webcam recordings

Cost and time sensitive

It is essential that your video recordings are of the highest possible quality, but your team may be spread across the world, or you may not have the budget to afford a production shoot. In either case, high-quality webcam recordings will enable you to avoid any unnecessary production costs and still get the same result.

Groundbreaking technology

Our high-quality webcam recordings capture the footage locally on your device in flawless 4K resolution with 48 kHz lossless audio. This groundbreaking technology puts us ahead of the curve by capturing premium, high-quality webcam recordings that have constant frame rate and synchronised picture and audio.

Reliability

Unlike alternative platforms like Microsoft Teams or Zoom, our high-quality webcam recordings are not affected by any sudden drops in your internet connection. With our progressive file upload software, our high-quality webcam recordings will be available to play back and resume whenever you're ready.

User-friendly software

The UI is easy to navigate and has no unnecessary sign-up process. If you're on the move, you can even download the mobile app and record high-quality webcam recordings directly on your phone with no difference in quality.

Leave it to us

At Tiger Optics Media, all you need to do is find a time that works the best for you and your team. We'll record the high-quality webcam recordings regardless of your internet speed and tailor the footage to your individual needs as if it was all shot live. With our high-quality webcam recordings, you'll discover that live studio recordings are an unnecessary hassle that can be solved by our unique platform.

How to record high-quality webcam recordings

leehilse@tigeropticsmedia.com (Lee Hilse) — Tue, 19 Jul 2022 14:29:59 GMT

If you've ever needed to record a remote webcam recording, then you'll know it's like pulling teeth. Typical webcam recording platforms are notorious for their reliance on a stable internet connection that, if and when it goes, leads to frustratingly sudden drops in picture and audio quality. But it shouldn't have to be so difficult. Using our premium service, you’ll be guaranteed studio-level, high-quality webcam recordings suitable for every need within your business.

How do our high-quality webcam recordings work?

At Tiger Optics Media, we use technology that lets you record high-quality webcam recordings in 4K resolution with uncompressed audio captured at 48 kHz. And by capturing the recordings at 29.97 fps, we can ensure that our high-quality webcam recordings are indistinguishable from live studio recordings. Our high-quality webcam recordings work by recording the footage locally on your device and simultaneously saving the file to the cloud, sidestepping the need for a stable internet connection at both ends. The bottom line is you could be in a hotel room on the other side of the world and there would be no audio compression or drop in resolution with our high-quality webcam recordings.

Why use our platform for high-quality webcam recordings?

Features of our high-quality webcam recordings

How long will the high-quality webcam recordings take?

There's no longer a need for a production crew to come to your location and take a whole afternoon of your time setting up a recording studio when we can get the same result with a high-quality webcam recording in a fraction of the time and at a fraction of the cost. You can also record your segment days after your team has finished their recording. Our high-quality webcam recordings are the far better option if you want to be more cost and time sensitive.